lacie rugged mini ssd, design by neil poulton 2024

with over 6 million units sold since it’s introduction in 2005, the neil poulton designed lacie rugged portable hard drive has become an icon.
the new 2024 iteration shrinks the classic rugged design into a tiny but resistant package at only 10.5cm x 6.6cm ( 2.6 by 4.1 inches) – with thunderbolt 4 compatibility, plug & play usbc – and ssd capacities up to 4tb.

manufactured with a minimum of 30% recycled materials.
design by neil poulton.

basketball of tech

rugged’s enduring success owes much to neil poulton’s basketball-inspired design statement – a core design language which focuses equally on aesthetics, tactile ergonomics and functionality.
rugged is resistant to one-tonne car crushes and three metre drop-shots. “it’s the basketball of tech”, says poulton.

the original 2005 lacie rugged, design by neil poulton, is included in the permanent collection of centre georges pompidou – beaubourg – in paris, france.

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basketball photos by nicolas foucher ©2024
lacie-owned photos © seagate technology